Hello, I Am Luka Duvnjak

Driven to be the reason why the world gets to experience and enjoy their favourite brands, daily.

A professional media strategist with a proven track record in the entertainment, beverages, technology, finance, medical and pharmaceutical industries.

About Me

I build brands with continuous mass media strategies that form, refresh and reinforce positive memory associations with audiences across the world.
Over the last 13 years, my career has taken me from humble beginnings as an amateur salesman in Johannesburg to a media professional in London having worked across a variety of global brands.
My current focus is developing and implementing media strategies that drive media consistency, effectiveness and brand love for global brands on a global scale.

Media Strategy

Getting your message in front of the right people at the right time is great. Making sure it drives the outcomes your business actually cares about is what really matters.

Audience Research

Everything starts with the audience. When you understand what people care about and how they consume media, your campaigns show up with relevance at the right moments.

Media Planning and Activation

From selecting the optimal media mix to negotiating placements and media buys, purposeful planning helps you meet your audience where they are.

A/B Testing

Using structured multi-cell brand lift experiments, I help brands test a variety of elements like audience, coverage, frequency, creative, and messaging to isolate what truly moves the needle for awareness, consideration, and intent.

Data Analysis and Reporting

Whether through concise reporting or deep-dive post-campaign analysis, I turn data into clear, actionable insight - simplifying decision-making and driving continuous improvement and long-term campaign success.

USD$11.5M

in digital media spend

90+

a-z campaigns activated

40+

markets

3.25B

impressions

518M

video views

27M

clicks

Chivas Regal x Scuderia Ferrari
In its journey to becoming a modern luxury icon, Chivas Regal harnesses the power and global dominance of Scuderia Ferrari to build fame and consumer desire.
Ballantine's x RZA
Partnering with Hip Hop legend RZA, this campaign featured multiple collaborations along the way with Crosley Radio, Flying Goose and fashion brand Neighborhood - all leading up to a limited-edition Ballantine's 7.
Chivas Regal x Manchester United
Chivas's light-hearted magazine show looks behind the jersey and beyond the pitch to unearth the unseen and unfiltered culture of Manchester United's players and legends.
Ballantine's x Boiler Room 10
Ballantine's x Boiler Room celebrate their 10 year partnership with a year-long programme of 10 live events across 10 diverse music communities - all of course coupled with a limited-edition bottle.
Chivas Regal x Stefflon Don
Chivas continue 'The Rise' by collaborating with Stefflon Don to celebrate those who are changing the game and rewriting the rules of success - all rightfully stamped with a limited-edition bottle of her own.
Ballantine's x Borderlands
Ballantine's partnered with famous game Borderlands to drive brand awareness and love with new audiences all leading up to a limited edition bottle.
Ballantine's x Shawna X
This launch saw Ballantine's collaborate with New York-based artist Shawna X to celebrate joy, colour, positivity through a series of initiatives ranging from vibrant murals, funds to revitalise neighbourhoods, and of course a limited edition design to mark the moment.
Chivas Regal x Sandy Hyslop
Chivas Brothers' very own Director of Blending and Inventory, Sandy Hyslop, sits down with London's finest watch collectors to discuss - Scotches and Watches.
Royal Salute's Platinum Jubilee
The Platinum Jubilee limited edition is a bespoke whisky designed as a tribute to celebrate a historic 70-year reign of Her Majesty Queen Elizabeth II.
Royal Salute x Conrad Shawcross
Royal Salute collaborate with artist Conrad Shawcross to celebrate the transformative power of creativity with a 53-year-old limited edition design like no other.
Royal Salute x Yunshu Li
2024 saw Royal Salute partner with Shanghai-based illustrator and visual designer, Yunshu Li, to celebrate Lunar New Year with a limited edition design that captures the vibrancy of the occasion.
Royal Salute x Kate MccGwire
In this striking limited-edition collaboration, Royal Salute present their rare 53-year-old blend of with a bespoke design by London's very own Kate MccGwire.