/ The Campaigns /

Not all, but a curated collection of some of my favourite campaigns that I've had the chance to plan and activate.

  • The Chestnut Man

    Illustration
    Illustration

    Bespoke Snapchat creator content, Reddit ads built from real audience comments and YouTube Audio ads harnessing the stalker’s countdown worked in tandem to create an all-out launch campaign, dialling up dread and anticipation while sparking conversation.

  • Love is Blind Season 1, 2 & 3

    Illustration
    Illustration

    We got creative, pairing high-impact formats like TikTok's TopView with Superlike, and Snapchat's Lens built around the show’s golden chalice. Together, they gave audiences a playful way to engage with the title, building familiarity and recognition ahead of launch.

  • Ballantine's x RZA

    The Dark Horse

    Illustration
    Illustration

    Leading up to the 2026 FIFA World Cup, we tapped into Norway’s football fever using star power alongside original interview-led and fan-style content to give the documentary an authentic, conversation-starting edge.

  • Ballantine's x RZA

    Jo Nesbø's Detective Hole

    Illustration
    Illustration

    We built a social-first campaign that paired talent interviews with trend-led creative made for the feed. BookTok creators brought the story into the crime-reading conversation, while a TikTok TopView timed to Norway's Påskekrim gave the launch a high-impact cultural moment.

  • Ballantine's x RZA

    Néro The Assassin

    Illustration
    Illustration

    We positioned Néro’s brutal 16th-century world around an unexpected emotional core. Bold, cinematic creative foregrounded action, betrayal and a fractured father–daughter bond - making the French original dark, distinctive and unmissable.

  • Ballantine's x RZA

    Je m'appelle Agneta

    Illustration
    Illustration

    For Je m’appelle Agneta, talent-first content led the launch - amplified through influencer partnerships, Partnership Ads and interactive Pinterest Quiz formats that built curiosity, engagement and title awareness.

  • Ballantine's x RZA

    French Lover

    Illustration
    Illustration

    For French Lover, we put Omar Sy’s star power at the heart of a high-reach launch across Meta, YouTube and TikTok. YouTube Masthead and TikTok TopView gave his recognisable presence maximum cut-through, rapidly building title familiarity and awareness.

  • Ballantine's x RZA

    Chivas Regal x Scuderia Ferrari

    Illustration
    Illustration

    In its journey to becoming a modern luxury icon, Chivas Regal harnesses the power and global dominance of Scuderia Ferrari to build fame and consumer desire.

  • Ballantine's x RZA

    Ballantine's x RZA

    Illustration
    Illustration

    Partnering with Hip Hop legend RZA, this campaign featured multiple collaborations along the way with Crosley Radio, Flying Goose and fashion brand Neighborhood - all leading up to a limited-edition Ballantine's 7.

  • Chivas Regal x Manchester United

    Chivas Regal x Manchester United

    Illustration
    Illustration

    Chivas's light-hearted magazine show looks behind the jersey and beyond the pitch to unearth the unseen and unfiltered culture of Manchester United's players and legends.

  • Ballantine's x Boiler Room

    Ballantine's x Boiler Room 10

    Illustration
    Illustration

    Ballantine's x Boiler Room celebrate their 10 year partnership with a year-long programme of 10 live events across 10 diverse music communities - all of course coupled with a limited-edition bottle.

  • Chivas Regal x Stefflon Don

    Chivas Regal x Stefflon Don

    Illustration
    Illustration

    Chivas continue 'The Rise' by collaborating with Stefflon Don to celebrate those who are changing the game and rewriting the rules of success - all rightfully stamped with a limited-edition bottle of her own.

  • Ballantine's x Borderlands

    Ballantine's x Borderlands

    Illustration
    Illustration

    Ballantine's partnered with famous game Borderlands to drive brand awareness and love with new audiences all leading up to a limited edition bottle.

  • Ballantine's x ShawnaX

    Chivas Regal 18 Rebrand

    Illustration
    Illustration

    For Chivas 18’s new bottle and visual identity, we gave the rebrand a social launch to match - pairing premium paid creative with striking organic storytelling to make the new look feel fresh, distinctive and impossible to miss.

  • Ballantine's x ShawnaX

    Ballantine's x Shawna X

    Illustration
    Illustration

    This launch saw Ballantine's collaborate with New York-based artist Shawna X to celebrate joy, colour, positivity through a series of initiatives ranging from vibrant murals, funds to revitalise neighbourhoods, and of course a limited edition design to mark the moment.

  • Chivas Regal x Sandy Hyslop

    Chivas Regal x Sandy Hyslop

    Illustration
    Illustration

    Scotch meets watch culture as Chivas’ Master Blender, Sandy Hyslop, sits down with expert jewellers and collectors to explore the craft, passion and personal stories behind both worlds. Each conversation paired a distinctive watch collection with a Chivas blend, celebrating the art of choosing what lasts.

  • Royal Salute's Platinum Jubilee

    Royal Salute's Platinum Jubilee

    Illustration
    Illustration

    The Platinum Jubilee limited edition is a bespoke whisky designed as a tribute to celebrate a historic 70-year reign of Her Majesty Queen Elizabeth II.

  • Royal Salute x Conrad Shawcross

    Royal Salute x Conrad Shawcross

    Illustration
    Illustration

    Royal Salute collaborate with artist Conrad Shawcross to celebrate the transformative power of creativity with a 53-year-old limited edition design like no other.

  • Royal Salute x Yunshu Li

    Royal Salute x Yunshu Li

    Illustration
    Illustration

    2024 saw Royal Salute partner with Shanghai-based illustrator and visual designer, Yunshu Li, to celebrate Lunar New Year with a limited edition design that captures the vibrancy of the occasion.

  • Royal Salute x Kate MccGwire

    Royal Salute x Kate MccGwire

    Illustration
    Illustration

    In this striking limited-edition collaboration, Royal Salute present their rare 53-year-old blend of with a bespoke design by London's very own Kate MccGwire.

  • Ballantine's x RZA

    The RIP

    Illustration
    Illustration

    To build global anticipation for Netflix’s high-stakes action thriller The RIP, we harnessed the star power of Ben Affleck and Matt Damon through a talent-led paid social campaign, localised across ten markets to drive awareness and launch momentum.

  • Ballantine's x RZA

    Troll 2

    Illustration
    Illustration

    To bring Troll 2 to life in its home market, we turned Norway into an immersive playground, combining creator-led content across Meta, TikTok and Snapchat with a QR-enabled AR lens that connected out-of-home to a playful social experience.

  • Ballantine's x RZA

    BTS The Comeback Live | Arirang

    Illustration
    Illustration

    For BTS, we delivered a real-time social activation across France and Italy - using band content to build anticipation, then amplifying moments from the live show across X to sustain momentum and drive live viewing.

  • Ballantine's x RZA

    Nouvelle École Season 4 & 5

    Illustration
    Illustration

    We built an all-out, platform-native launch designed to bring both established fans and new viewers to the series. Snapchat was our standout with a bespoke album-cover filter and custom AR Lens that turned the show into a highly shareable fan experience.

  • Ballantine's x RZA

    Asterix and Obelix: The Big Fight

    Illustration
    Illustration

    Bringing one of France’s most loved cultural icons to life through one of Netflix France’s biggest campaigns of the year, we went full scale and combined high-reach formats with reactive social to make Asterix an unmissable national launch moment.

  • Ballantine's x RZA

    Wake Up Dead Man: A Knives Out Mystery

    Illustration
    Illustration

    The return of Benoit Blanc demanded a campaign as big as the detective himself and his all-star ensemble. We went full scale across markets, using high-impact formats to put Daniel Craig, Josh Brolin and Mila Kunis front and centre - driving maximum awareness and launch momentum.

  • Ballantine's x RZA

    Emily in Paris Season 5

    Illustration
    Illustration

    For Emily in Paris, we delivered a stylish, Italy-focused social campaign using platform-native creative to turn the show’s fashion, romance and escapism into a high-impact promotional moment.

Try the experience

These are the custom Snapchat Lenses and Filters we produced to give audiences an interactive way to step into the worlds of Nouvelle École, Love Is Blind and Troll 2. Scan the Snap codes in Snapchat to try them for yourself.

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