/ The Campaigns /
A few of the launches that turned “what are you watching?” into “have you seen it yet?”. Big titles, bold ideas and campaigns built to get audiences talking.
The RIP
To build global anticipation for Netflix’s high-stakes action thriller The RIP, we harnessed the star power of Ben Affleck and Matt Damon through a talent-led paid social campaign, localised across ten markets to drive awareness and launch momentum.
Troll 2
To bring Troll 2 to life in its home market, we turned Norway into an immersive playground, combining creator-led content across Meta, TikTok and Snapchat with a QR-enabled AR lens that connected out-of-home to a playful social experience.
BTS The Comeback Live | Arirang
For BTS, we delivered a real-time social activation across France and Italy - using band content to build anticipation, then amplifying moments from the live show across X to sustain momentum and drive live viewing.
Nouvelle École Season 4 & 5
We built an all-out, platform-native launch designed to bring both established fans and new viewers to the series. Snapchat was our standout with a bespoke album-cover filter and custom AR Lens that turned the show into a highly shareable fan experience.
Asterix and Obelix: The Big Fight
Bringing one of France’s most loved cultural icons to life through one of Netflix France’s biggest campaigns of the year, we went full scale and combined high-reach formats with reactive social to make Asterix an unmissable national launch moment.
Wake Up Dead Man: A Knives Out Mystery
The return of Benoit Blanc demanded a campaign as big as the detective himself and his all-star ensemble. We went full scale across markets, using high-impact formats to put Daniel Craig, Josh Brolin and Mila Kunis front and centre - driving maximum awareness and launch momentum.
Emily in Paris Season 5
For Emily in Paris, we delivered a stylish, Italy-focused social campaign using platform-native creative to turn the show’s fashion, romance and escapism into a high-impact promotional moment.
Jo Nesbø's Detective Hole
We built a social-first campaign that paired talent interviews with trend-led creative made for the feed. BookTok creators brought the story into the crime-reading conversation, while a TikTok TopView timed to Norway's Påskekrim gave the launch a high-impact cultural moment.
The Chestnut Man
Bespoke Snapchat creator content, Reddit ads built from real audience comments and YouTube Audio ads harnessing the stalker’s countdown worked in tandem to create an all-out launch campaign, dialling up dread and anticipation while sparking conversation.
Love is Blind Season 1, 2 & 3
We got creative, pairing high-impact formats like TikTok's TopView with Superlike, and Snapchat's Lens built around the show’s golden chalice. Together, they gave audiences a playful way to engage with the title, building familiarity and recognition ahead of launch.
The Dark Horse
Leading up to the 2026 FIFA World Cup, we tapped into Norway’s football fever using star power alongside original interview-led and fan-style content to give the documentary an authentic, conversation-starting edge.
Néro The Assassin
We positioned Néro’s brutal 16th-century world around an unexpected emotional core. Bold, cinematic creative foregrounded action, betrayal and a fractured father–daughter bond - making the French original dark, distinctive and unmissable.
Je m'appelle Agneta
For Je m’appelle Agneta, talent-first content led the launch - amplified through influencer partnerships, Partnership Ads and interactive Pinterest Quiz formats that built curiosity, engagement and title awareness.
French Lover
For French Lover, we put Omar Sy’s star power at the heart of a high-reach launch across Meta, YouTube and TikTok. YouTube Masthead and TikTok TopView gave his recognisable presence maximum cut-through, rapidly building title familiarity and awareness.
Try the experience
These are the custom Snapchat Lenses and Filters we produced to give audiences an interactive way to step into the worlds of Nouvelle École, Love Is Blind and Troll 2. Scan the Snap codes in Snapchat to try them for yourself.
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© 2026 Luka Duvnjak | All Rights Reserved