Illustration

/ The Campaigns /

A few of the launches that turned “what are you watching?” into “have you seen it yet?”. Big titles, bold ideas and campaigns built to get audiences talking.

  • Ballantine's x RZA

    The RIP

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    Illustration

    To build global anticipation for Netflix’s high-stakes action thriller The RIP, we harnessed the star power of Ben Affleck and Matt Damon through a talent-led paid social campaign, localised across ten markets to drive awareness and launch momentum.

  • Ballantine's x RZA

    Troll 2

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    Illustration

    To bring Troll 2 to life in its home market, we turned Norway into an immersive playground, combining creator-led content across Meta, TikTok and Snapchat with a QR-enabled AR lens that connected out-of-home to a playful social experience.

  • Ballantine's x RZA

    BTS The Comeback Live | Arirang

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    Illustration

    For BTS, we delivered a real-time social activation across France and Italy - using band content to build anticipation, then amplifying moments from the live show across X to sustain momentum and drive live viewing.

  • Ballantine's x RZA

    Nouvelle École Season 4 & 5

    Illustration
    Illustration

    We built an all-out, platform-native launch designed to bring both established fans and new viewers to the series. Snapchat was our standout with a bespoke album-cover filter and custom AR Lens that turned the show into a highly shareable fan experience.

  • Ballantine's x RZA

    Asterix and Obelix: The Big Fight

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    Illustration

    Bringing one of France’s most loved cultural icons to life through one of Netflix France’s biggest campaigns of the year, we went full scale and combined high-reach formats with reactive social to make Asterix an unmissable national launch moment.

  • Ballantine's x RZA

    Wake Up Dead Man: A Knives Out Mystery

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    Illustration

    The return of Benoit Blanc demanded a campaign as big as the detective himself and his all-star ensemble. We went full scale across markets, using high-impact formats to put Daniel Craig, Josh Brolin and Mila Kunis front and centre - driving maximum awareness and launch momentum.

  • Ballantine's x RZA

    Emily in Paris Season 5

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    Illustration

    For Emily in Paris, we delivered a stylish, Italy-focused social campaign using platform-native creative to turn the show’s fashion, romance and escapism into a high-impact promotional moment.

  • Ballantine's x RZA

    Jo Nesbø's Detective Hole

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    Illustration

    We built a social-first campaign that paired talent interviews with trend-led creative made for the feed. BookTok creators brought the story into the crime-reading conversation, while a TikTok TopView timed to Norway's Påskekrim gave the launch a high-impact cultural moment.

  • The Chestnut Man

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    Illustration

    Bespoke Snapchat creator content, Reddit ads built from real audience comments and YouTube Audio ads harnessing the stalker’s countdown worked in tandem to create an all-out launch campaign, dialling up dread and anticipation while sparking conversation.

  • Love is Blind Season 1, 2 & 3

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    Illustration

    We got creative, pairing high-impact formats like TikTok's TopView with Superlike, and Snapchat's Lens built around the show’s golden chalice. Together, they gave audiences a playful way to engage with the title, building familiarity and recognition ahead of launch.

  • Ballantine's x RZA

    The Dark Horse

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    Illustration

    Leading up to the 2026 FIFA World Cup, we tapped into Norway’s football fever using star power alongside original interview-led and fan-style content to give the documentary an authentic, conversation-starting edge.

  • Ballantine's x RZA

    Néro The Assassin

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    Illustration

    We positioned Néro’s brutal 16th-century world around an unexpected emotional core. Bold, cinematic creative foregrounded action, betrayal and a fractured father–daughter bond - making the French original dark, distinctive and unmissable.

  • Ballantine's x RZA

    Je m'appelle Agneta

    Illustration
    Illustration

    For Je m’appelle Agneta, talent-first content led the launch - amplified through influencer partnerships, Partnership Ads and interactive Pinterest Quiz formats that built curiosity, engagement and title awareness.

  • Ballantine's x RZA

    French Lover

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    Illustration

    For French Lover, we put Omar Sy’s star power at the heart of a high-reach launch across Meta, YouTube and TikTok. YouTube Masthead and TikTok TopView gave his recognisable presence maximum cut-through, rapidly building title familiarity and awareness.

Try the experience

These are the custom Snapchat Lenses and Filters we produced to give audiences an interactive way to step into the worlds of Nouvelle École, Love Is Blind and Troll 2. Scan the Snap codes in Snapchat to try them for yourself.

/ See More Work /

Come see the campaigns that made working with Pernod Ricard such a great time. Iconic brands, sharp ideas and plenty of ways to get people talking, tasting and joining in.

Illustration